Multi-channel · Retail
Spirit Halloween
A North America campaign engineered for the season's biggest week.
What we believe
Channels are tools.
Channels are tools.
Ideas are the work.
A campaign isn't a media plan. It's a single, defensible idea that earns attention long enough to move someone — and then knows how to behave on a billboard, a feed, a page, a podcast, a print spread, and the back of a coffee cup.
We concept it, we produce it, we ship it. The same studio that built the brand makes sure the campaign sounds, looks, and feels like the brand. No translation losses between channels.
Work that's lived in NHL arenas, on Red Bull's launches, on packaging shipped to forty countries.
02 · Disciplines
Every channel
Every channel
a campaign needs.
Five disciplines. One creative direction. The campaign reads consistent on every surface it touches.
Discipline 01
Traditional
Out-of-home, broadcast, experiential. The big-impression formats — built for a single, unmissable idea.
- — Out-of-home (billboard, transit, environmental)
- — Broadcast film & TV spots
- — Experiential & event activations
Discipline 02
Digital
Web, video, motion, interactive. Built for the screens your audience never puts down.
- — Landing pages & campaign microsites
- — Video, motion, animation
- — Interactive & CRM-driven sequences
Discipline 03
Editorial, packaging, collateral. Tactile work — pressed, embossed, hand-finished where it matters.
- — Brand & campaign print collateral
- — Packaging design & production
- — Editorial & long-form publications
Discipline 04
Social
Native, episodic, platform-fluent. Content that doesn't read as an ad — because it isn't shaped like one.
- — Platform-native creative direction
- — Episodic content & series
- — Creator collaborations & brand voice
Discipline 05
Advertising
Paid media planning, buying, and creative — engineered against a single conversion the campaign cares about. We measure the work the way clients actually measure return.
- — Paid media strategy & planning
- — Creative direction across formats
- — A/B testing & conversion engineering
- — Performance reporting against campaign KPIs
03 · How we work
From single idea
From single idea
to every surface.
Phase 01
Brief
Audience, objective, channels, budget. The campaign is scoped before any concepting begins.
Phase 02
Concept
A single creative direction with multiple expressions. Locked before production.
Phase 03
Production
Photography, video, motion, copy, layout. Every asset built in-studio, on-brief.
Phase 04
Launch
Media live, channels lit, performance tracked. We stay in until the campaign closes.
04 · Investment
Scoped to the work,
Scoped to the work,
not a price sheet.
Every campaign is quoted as a fixed engagement against the brief — channels, deliverables, production, and media management defined upfront.
Smaller single-channel campaigns start around $25,000. Multi-channel programmes typically land between $75,000 and $250,000 depending on production scope.
Begin a brief →
05 · Selected campaigns
Work that
All work →
